Sports Ticket Pricing

I think that, watching Brazil beat Chile right now, Switzerland should have made it into this round. Anyway, enough complaining about the Swiss as much as I liked that the team for beating Spain. The other day I was looking at some ticket prices on the FIFA website and realized that for a ticket to the finals, you could be paying up to $900 per seat. I realize that this is outrageous, but that is in US dollars. I wonder how much more outrageous to people from a poor country. Very few of us have $900 lying around for no reason, and we live in one of the richest countries in the world. I would bet that most of the people who are able to afford a ticket probably didn't simply because as I have been complaining for the past few days, Americans don't care about soccer half as much as the rest of the world (or half as much as they should). I was also reading an article the other day that talked about a shortage of ticket sales. I wonder why? If people can afford the tickets, they won't go simply because they can't. I wish all sporting events would realize that trimming a little bit off of ticket prices might indeed bring in more fans who would make up the lost profit from cutting prices.
Photo by the US Army on Flickr